Pros: Fairly easy to use, comes with good stock content (you should still personalize it!).Approximate cost: Starts $41/user/month.There is some content provided for emails and drip campaigns, but – like any company provided content – you should make the investment of time to edit more in your voice. It’s easy to use, but not super intuitive and doesn’t integrate with other outside tools. Notes or things to consider: Top Producer is a long-lived CRM that has lots of features and integrations with other Move products.Cons: Antiquated platform, doesn’t integrate well with outside tools.Pros: Fairly easy to use, integrates with other Move products like 5Street and Market Snapshot.It really handles the people management part (what a CRM is really for) well and integrates with lots of the most commonly used software tools. Notes or things to consider: Follow Up Boss is a powerful, yet simple to set up and use platform.Cons: Only does contact management and basic deals.Pros: Very robust contact management, lots of integrations, easy action plans and lead distribution tools.Approximate cost: Starts at $49/mo for a single user.Notes or things to consider: CINC is a good platform for a team or small brokerage – worth taking a demo if you’re shopping for an all-in-one.You’ll need to help create some of the content and set up of the site Cons: Doesn’t integrate as well with other tools since designed as all-in-one.Pros: Really good all-in-one platform – similar to BoomTown in platform – website/CRM/lead generation.Notes or things to consider: BoomTown is a great platform to help run and lead generate for a team or small brokerage. ![]() You’ll need to help create some of the content and set up of the site. ![]() Pros: Great all-in-one system for CRM, website and lead follow up.Approximate cost: $1000/mo + additional PPC cost.It does include a basic CRM that is great for starters and has integrations with other CRMs that are good. Notes or things to consider: RealSavvy is a great, simple platform for a real estate website.Cons: Not a lot of design options or customizations.It does allow pretty substantial customizations and also integrates with a multitude of other tools. Notes or things to consider: Sierra Interactive is a really straight-ahead platform that works well right “out of the box” – meaning even the stock content that comes on the site is pretty good.Works great for team or small brokerages. Pros: Powerful backend for follow up and action plans, can be used as CRM or syncs with other CRM platforms.Notes or things to consider: Placester offers a simple site that you can setup without being a very techie person.Cons: Not a lot of customizations available.Good templates and generally very easy set up and maintenance of the site. Pros: Easy to set up and add content to.Approximate cost: NAR member discount: $99/month ($99 set up fee) for agents or $199/mo ($199 set up fee) for Brokers.
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